Recording of the speech by Vincenzo Bacchi Pisello (COO of Bitblocks Srl) on the occasion of the webinar of October 14, 2020 “The potential in the agrifood sector between disruption and old paradigms: blockchain for the protection of Made in Italy”.

Digital innovation improves the efficiency and competitiveness of food companies, but how can we protect the value and safety of products and Made in Italy today? Can the Blockchain be seen as a guarantee for the consumer, a technology that provides in-depth knowledge of all the players in the supply chain?

The seminar will talk about IOT (Internet of Things) sensors to collect information, writing in the Blockchain, immutability and certain proof, a culture of permissionless innovation and an ethical cooperation approach.

The “Marchi e Disegni comunitari” project arises from the cooperation between the European Union Intellectual Property Office (EUIPO) and the Ministry of Economic Development – Directorate General for the Protection of Industrial Property – Italian Patent and Trademark Office (UIBM).